Guide to Persona Pain Points and Keywords
When traditional keyword targeting becomes saturated, you may need to switch up your strategy. Target personas with a pain point keyword research approach.
In this guide, we’ll cover:
The ins and outs of keyword strategy
An example of how a software company could incorporate pain point keyword research
How to apply these keywords to your content strategy
Who is this guide for?
Content marketers building persona-first strategies
SEO specialists looking for creative ideas
Market researchers interested in using keywords to build strategies
When traditional keyword targeting becomes saturated, you may need to switch up your strategy. Target personas with a pain point keyword research approach.
In this guide, we’ll cover:
The ins and outs of keyword strategy
An example of how a software company could incorporate pain point keyword research
How to apply these keywords to your content strategy
Who is this guide for?
Content marketers building persona-first strategies
SEO specialists looking for creative ideas
Market researchers interested in using keywords to build strategies
When traditional keyword targeting becomes saturated, you may need to switch up your strategy. Target personas with a pain point keyword research approach.
In this guide, we’ll cover:
The ins and outs of keyword strategy
An example of how a software company could incorporate pain point keyword research
How to apply these keywords to your content strategy
Who is this guide for?
Content marketers building persona-first strategies
SEO specialists looking for creative ideas
Market researchers interested in using keywords to build strategies
What is a persona-based keyword?
In the past, keyword research was simple: find the terms with the highest search volume. However, competition on the Search Engine Results page has increased with top 10 lists and large companies dominating results. A need for new SEO strategies arose.
How can you get into top spots and go against tough competitors? Finding low-competition keywords can be challenging - plus, they typically drive less traffic. Plus, keyword research has to incorporate even more factors than search volume and competition. You also need to consider relevance of terms and the internal resources you have available.
In this guide, we’ll cover finding high relevance keywords that are less competitive. Step outside the box of traditional keywords and find phrases that match your personas’ way of thinking. Switch your focus from product keywords to pain point keywords and watch your content strategy succeed.
Why is a persona-first keyword strategy important?
There are two primary benefits of a persona keywords:
Increase organic traffic and awareness in a competitive market
Boost conversions with compelling messaging that speaks to pain points
If your content directly answers a questions users search surrounding their struggles, aren’t you more likely to convert them into a buyer?
What benefits will I see?
As you begin to get eyes on your content and rank for your targeted terms, you will:
Hone in on your ideal potential buyers to get higher quality web traffic
Boost product awareness and gain brand visibility
Build authority - people associate a high ranking with trustworthiness
See more conversions
While keyword strategy is a strong factor in conversions, conversions also depend on providing a good user experience, a solid content strategy to demonstrate product value, and a quality product overall. However, once you incorporate your persona keywords, you will have a solid foundation for growth.
Download the guide to learn more about incorporating a persona-first keyword strategy from beginning to end.
What comes after persona keywords?
After you have a keyword strategy, these resources can help you continue your planning.
The Advanced Content Marketing Guide: Learn how to craft a sharable, research-based content strategy.
The Product Messaging Guide: Build a messaging framework that empowers teams to write conversion-friendly copy.
The Guide to Internal Linking: Learn how to boost rankings and engagement through an internal linking strategy.